Early in my career I spent years working in fitness centers, both as a sales consultant and a trainer. The die-hard “gym rats” (not a term of derision, to my way of thinking) always dreaded the first couple of months of the New Year. Scores of “newbies” would descend on the equipment, monopolizing the machines while grunting and groaning, often in poor form with little chance of success, in search of that elusive, fit individual hiding deep within them. By the end of February, however, most of the smoke had cleared, and we were back to the “old faithful” regulars at the gym.
You can also observe this fanaticism for resolutions in the ads on TV and the blogs/posts/tweets/updates on the Internet. Lose weight, transform your business, embrace success, take charge, be all you can be, etc. And you are all but guaranteed success in any of your endeavors as, after all, it is the New Year! It’s all New! You can have a Fresh Start! It’s bound to work this time, right?!
Well, yes and no. Bless those dear souls who, with all the integrity and resolve they can muster, make these Resolutions. I read a tweet from someone just before the arrival of a New Year that noted they had just 2 days left to achieve the results they had committed to 363 days before! Well intentioned, yet not likely to be realized in the next 48 hours!
So, you may well ask, what’s my point?! (Go ahead, ask!) Simply this: To borrow a well-known phrase from Madison Avenue that originated in 1988, “Just Do It!” Start right away, whether in the shadow of the New Year’s fireworks, the excitement of spring blossoms, the oppressive heat of the dog days of summer, the panoply of fall colors or the grey skies in the dead of winter. To quote the title of one of my favorite books by Barbara Sher, “It’s Only Too Late If You Don’t Start Now!”
And, once you’ve started, stay with it! I recently encountered a T-shirt emblazoned with this pithy phrase – “Just Doing It.” Two steps forward and one step back (the way I typically advance) is still a net gain of one step. Remember that success is more often the result of “grit” than anything else. To quote another favorite author of mine, Dan Pink (in the persona of Johnny Bunko), “Persistence trumps talent!”
Make your resolutions, whenever and however you can and, once you have done so, get caught “JUST DOING IT!”