Twitter – Don’t throw the Bird out with the Birdbath!

Posted: May 23, 2011 in career

OK, so maybe this is a lousy pun, but I have real concerns over the knee-jerk dismissal of Twitter as a social media tool just because someone in an outfit composed of animal protein recently passed 10 million followers!

Here are a few key reasons why I am an advocate for the Twitterverse:

I love the 140 character limit!

Although I’m not a big fan of all of the shortcuts like 2nite and b4, any application that makes us do more with less is OK in my book. I can easily glance at a Tweet and determine if it’s worth considering or skipping. If the author’s point resonates with me and there’s a URL in the message, I’ll check it out. If not, I can quickly move on. 

Hashtags rule.

Using a product like, I can easily search out the hot topics or issues that are mission critical for me at that moment. I can then find out who is saying what, increase my audience by imbedding the appropriate tag in my message, or perhaps create my own tag to start something new.

Friendly “helper” applications are everywhere.

You can download a “dashboard” like Hootsuite, Tweetdeck, et al to keep connected with Twitter (as well as other applications) easily and quickly. I seldom open Twitter (unless I am revising my profile), using one of these “helpers” to keep a digital eye out for me.

Companies and organizations are joining the show.

As is the case with Facebook as well, more and more are including the little blue “t” at the bottom of their home page to allow customers, clients, potential employees, etc. to get engaged within the 140 character universe. There are even sites like that post job openings. Log onto the sites of companies and organizations of interest. You’ll be surprised how many request that you “follow us on Twitter!”

In closing, I cannot deny the fact that a large percentage of what is “tweeted” is inane, insipid, banal, even profane. The answer to this is simple – Don’t follow anyone who does this! To quote and their take on Twitter (T-shirts are available): “Never before have so many people with so little to say said so much to so few.” Notwithstanding all the digital drivel that is out their under the auspices of that little bluebird, Twitter has much to offer!

… and you can retweet me on that!


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